Case study Essay Example | Topics and Well Written Essays - 250 words - 1

Case field of study - Essay Example2) If I was the CEO at Coca-Cola, I would respond to concerns about the company by assigning a marketing team to help restore the image of Coca-Cola. This team would focus on presenting a positive side of Coca-Cola to the news media and also follow up any complaints immediately. The emphasis would be to create a friendly image to the public that represents Coca-Colas ethics and values.3) I think that the friendly work that Coca-Cola is doing is great because many people do not even realize that it is going on. maybe Coca-Cola needs to focus more on gaining recognition for its charitable works. Their heart is sincere so I dont think that they are doing it to simply look good. Things like HIV/AIDS in truth make a connection with the average everyday person because these issues are the types of problems that people continually face. If Coca-Cola sewer maintain its environmentally-friendly image, then the companys success should be in no